It is the 21st century equivalent of word of mouth.
From mom and pop diners to cupcake shops to technology start-ups, small business owners across America have been thrown an unexpected lifeline in the midst of the recession by social networking sites.
Companies that have jumped on the Twitter and Facebook bandwagon are reporting a surge in [...]

Many companies want to start using Twitter to promote their brand and business, but don’t really know where to start.  As most companies are starting to realize, Twitter is a great way to reinforce your brand, share news and important information, gather feedback , advertise and most importantly, start a dialogue with your customers and [...]

Speaking to businesses it has become apparent that many feel like this:
‘yes we know it is important, we don’t know why, but we can see why in the future we may need to use it’
And
‘this area is really interesting, we really should do something but we are so busy….’
Nearly every company has a variant of [...]

Here are some useful tips for using LinkedIn propertly and effectivly.

If you have a LinkedIn profile, please keep it updated. If you want to know why, ask your friend to open his or her web browser and search your name. Chances are, unless you are omnipresent everywhere online or your name is very common like [...]