Whether you are a fan of LinkedIn or you prefer Twitter, the fundamental lesson is invariably the same. Remember that the world is watching you. For this very reason, it’s worth spending time on the management of your profile to suit your personal and professional circumstances.
LinkedIn:

Don’t forget your profile is in a public domain and [...]

Speaking to businesses it has become apparent that many feel like this:
‘yes we know it is important, we don’t know why, but we can see why in the future we may need to use it’
And
‘this area is really interesting, we really should do something but we are so busy….’
Nearly every company has a variant of [...]