Many people fear writing a blog – thinking that it has to be perfectly structured, that it cannot have a personality and therefore they end up writing nothing more than sales copy. This is far removed from the reality of blog writing and content so here are some tips to help you succeed.
The process [...]

Why oh why do so many people expect instant gratification on the web?
In any other area of marketing, promotion, PR or sales there is a delay in peoples expectations of action to results. But in the web world it does not seem to be like that. In fact no matter how many times you tell [...]

Great post from socialmediatoday, measurement is everything, only your outcome matters so use these and start to measure what is happening so you know where you are going.
There are hundreds of twitter tools that measure different statistics out there but many can be a bit of a waste of time. I have been through most [...]

Viral Marketing & Your Business
The term viral marketing isn’t really a new one – although as it’s thrown around the social media world, you could be forgiven for thinking it is. 
Some refer to Hotmail’s practice of placing ‘join up’ links in its outgoing emails from their users as the first real ‘viral’ while others [...]

THE TEN MOST HEAVILY USED WEB BRANDS ACCOUNT FOR 45 PERCENT OF the tim spent online in the UK
 May, 2009 –
 
Facebook is the most heavily used web brand, accounting for 13 percent of all UK Internet time – or one in every eight minutes
In April 2009, the ten web brands on which Britons [...]