We help businesses like you sell more of what you do by using web technology

Direction – Define your target markets and where you want to be

Competition and noise level – Find out what people are already saying about you and what your competitors are doing

Sales and marketing – Look at current sales and marketing processes and what media you use

Right technologies – Come up with what technologies would work for you to fit in with your current marketing mix and resources available

Action – Come up with a timescale action plan and measurement process to implement it for you

Specifically we provide 3 areas of expertise to help deliver the best possible advice and service.

1. Strategy

Basic business principles do not change. Our goal is to help you achieve your outcome, whatever that may be. Whether it is increased brand recognition or direct sales. The strategic advice we give to our clients is relevant, correct and understandable in their language. Educating our clients is key to helping them grow.

You know your business better than we do and sometimes we can see things from the outside which are not always obvious from the inside. This extra pair of eyes can really help.

Our culture revolves around innovation and innovative ideas. Our message to companies is that if you do not innovate you will eventually die, the simple fact that we are talking means you must be innovating.

Because of this our first step is to understand your business, what you do, what you do best and what messages best serve you and your clients. Then we need to decide what is the most appropriate course of action to take to get that message to as many key people as possible.

2. Technology

Once the strategy is clear we must look at the delivery. Which technology will work best to achieve your outcome. We can provide the following services and areas of expertise:

• Social feeds – Twitter, Facebook, Digg etc.
• Business Feeds Ecademy, LinkedIn, Fast Pitch.
• Blogs and news feeds
• Video (online and viral)
• Web building and PPC
• Affiliation and partnerships
• Direct sales tools for example webiminars
• Virtual campaigns

We provide integration of these services and ease of use. Building the best sites and using the best tools in order to maximise the message for you. As every business is different, we use a different approach. There are certain key things to do but there is no magic standard formula or silver bullet which delivers everything. Sometimes the less obvious ways work the best.

3. Communication

All of the above require different communication methods and techniques. We will deliver your message in the most appropriate and effective manner. This will require the use of journalistic influences and techniques. We make sure that each medium of communication is used correctly, for example there is no point using Twitter language for a LinkedIn update as will be out of place and look lazy.

All output must be genuine and add value, if it does not or seems automated it will dilute the message and affect its performance. It must not be overpowering or too persistent, avoid cliché sales techniques and not force or steal other people’s content. All forwarded content must be dealt with appropriately and given credit in an ethical and legal manner. All copyrights, IP’s, ideas and output must be protected at all times, both from your perspective and from the originators.

Using these 3 stages gives you a unique advantage over your competitors and allows you to win more business.